Business Mum: Three steps to success in running your own business and being a mum

This book provides a practical, three-step plan for women who want to create a life where running your own business and having a family does not exclude one another. The author – a “business mum” herself – prepares mothers for the potential obstacles they will face when starting and running a business, and provides tools and advice to help overcome them. Moreover, through the stories of 10 successful self-employed mums, the book demonstrates it is possible to create a happy and well-balanced life. By using your strengths and resources correctly, and daring to follow your heart, there is every possibility of becoming a good mum and successful businesswoman.

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Christine Gouchault

Christine Gouchalt is a mother of four and a business owner. With her company, Mors Business, she has created a community for self-employed women in Denmark with more than 400 members. Through counselling, workshops and lectures, she helps newly started businesses find their place in the market.

Christine previously had her own recruitment agency in Paris and has 13 years of experience within human resources, sales and marketing. She holds a master’s degree in communication and advertisement from INSEEC Paris. In addition to this, she is a certified master, business and life coach, and volunteers as a mentor to the entrepreneur students at Copenhagen Business School

Praise for Business Mum


“We can do it all ladies – As a fellow mum and entrepreneur I stay sane by reminding myself that I am an excellent role model for my daughters. Be brave, be bold and believe you can.This book will help you pull the rip cord and take your first steps – it won’t be easy but where there is a will there is a way.”

Nicole Soames, CEO, Diadem Performance and author of The Negotiation Book


“A practical guide, written with so much heart! Christine draws brilliantly on her experiences as a mom and entrepreneur to give readers the tools to integrate their career and family lives.”

Sanyin Siang, Executive Director of the Fuqua/Coach K Center, Duke University and author of The Launch Book


“The book might as well be written to men, who want a balance between running their own business and their family. It’ s good, because it addresses the challenge of being a passionated person, who wants to create their own business and keep a close relationship with their children as well.It is not unusual that women understate their interest in their children to make sure they are taken seriously as business women. In this book they have got a voice. Thank you for that. … All in all, a fine and inspiring book, that I would recommend.”

Ulla Bechsgaard, Jyllands-Posten (Danish Newspaper)

A Life Saving Guide – How to Build a Strong Business While Raising Your Family

Business Mum is a three-step guide for women who want to create a life where having your own business and having a family do not exclude one another.

The book prepares you for potential obstacles during the start-up phase, as well as the growing pains you might encounter. It provides you with different tools and exercises that will help you solve the problems as they occur and guide you through the different phases of developing and marketing your product or service.

Ten successful self-employed mums who have managed to juggle career and family and create a happy and well-balanced life also share their struggles and give you their best advice to succeed.

The combination of real inspiring stories from the mums and the author herself, mixed with theory, makes this the self-help book any business owner should have to succeed.

Paperback: 256 pages
Publisher: LID Publishing (29 Nov. 2018)
Language: English
ISBN-10: 1911498983
ISBN-13: 978-1911498988
Product Dimensions: 14 x 21.6 cm

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